Public and Government Relations Manager

Exempt (Salary) – Management Bargaining Unit

Class specifications are intended to present a descriptive list of the range of duties performed by employees in the class. Specifications are not intended to reflect all duties performed within the job.


$112,000 – $140,000 annually


Position is open until filled with initial screening on Monday, August 16, 2021.

A current DMV printout is required with all applications. Must pass pre-placement physical and drug screen.


Under general direction of the General Manager and working in partnership with all District departments, performs and directs a variety of duties related to the District’s public, government, and customer relations, including internal and external communications. Establishes recommendations on public policy and initiates and influences key legislative and regulatory issues at the regional, state, and federal levels. Attends public meetings and makes oral and written presentations.


The following duties are typical for this classification. Incumbents may not perform all of the listed duties and/or may be required to perform additional or different duties from those set forth below to address business needs and changing business practices.

  1. Plan, develop, coordinate and implement purposeful and comprehensive strategies that appropriately promote and represent the District in its’ public and government relations functions.
  2. Prepare media releases, feature articles, public notices and related materials for media distribution; respond to information requests from media representatives. Arrange and prepare materials for regular meetings with key news media.
  3. Create, coordinate and/or contribute to a variety of print and electronic publications such as the District newsletter, internal employee newsletters, customer and employee communications, brochures, fact sheets, Internet communications, and other publications by writing, preparing layout, photography, artwork and text, and coordinating printing and distribution functions.
  4. Manage, develop, create, and program content for the District’s presence on various social media outlets, and develop plans and initiatives to improve upon that presence.
  5. Working directly with the District’s Information Technology Department, manage the District website and regularly update its design and material content.
  6. Manage and coordinate consultants, team members, and professionals supporting public and government relations functions, possibly including but not limited to marketing, public relations, social media, copy writers, political consultants, graphic design, and market survey services.
  7. Develop and maintain positive contacts with local, regional, state and federal government representatives; elected officials; industry associations/committees; community organizations; school districts, etc.; and media representatives in support of the District’s existing and future programs and services.
  8. Prepare and administer budgets for the public and government relations functions of the District. Works within the budget limitations and is responsible for control of expenditures.
  9. Analyze and evaluate complex legislative problems and proposed legislation, recommend legislative and policy solutions; develop recommendations to the General Manager and the Board of Directors on District positions to be adopted that impact District interests.
  10. Coordinate legislative strategies with other interested parties and advocacy groups such as other irrigation districts, regional agencies, and advocate the District’s interests with government officials.
  11. Prepare complex reports, manuals, policies, correspondence, articles, and/or written materials analyzing legislative matters for the Board of Directors, management staff and other District staff as required.
  12. Participates as an active and contributing member of designated community organizations, industry specific committees/project teams, and special interest work groups as a representative of the District, as assigned.
  13. Plan, develop, coordinate and implement a variety of community outreach activities and public information/education programs and services on District related topics using various forms of media. Make and give presentations to community and public audiences including stakeholders, residents, elected officials and staff, local schools and schoolchildren, etc. using curricula developed for the appropriate audiences.
  1. Participate in the general administrative operations of the District.
  2. Respond to inquiries and requests from the public, customers, and outside organizations.
  3. Participate in teams engaged with process and customer service improvements, cross-training, team performance evaluations, and employee engagement activities.
  4. Participate in District related civic events, and activities of community and professional organizations; attends meetings and makes presentations.
  5. Develop event concepts and manage all logistical aspects of special internal and external events.
  6. Participate in District committees and staff functions. Perform other assigned work which is consistent with the responsibilities assigned to the classification and necessary to the operations of the District.
  7. Working directly with the District’s Information Technology Department, manage the District’s internal electronic employee billboards.
  8. Performs related duties as assigned.

The following generally describes the knowledge and ability required to enter the job and/or be learned within a short period of time in order to successfully perform the assigned duties.

Knowledge of:

  1. Standard and accepted principles, techniques and methods of preparing and disseminating public information and community relations materials.
  2. Standard and accepted English composition, spelling, grammar, vocabulary and punctuation for both written and oral communication.
  3. Standard and accepted methods and practices related to the preparation, publication and distribution of press releases, media and marketing materials and public service announcements.
  4. Standard and accepted public/community relations, communications, customer service, and information presentation methods and procedures.
  5. Social media platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIN.
  6. Depending on assignment, standard and accepted methods and technology utilized in graphic arts, layout and photography.
  7. Standard and accepted principles and practices of leadership, project management, team building and conflict resolution.
  8. Project management skills to be able to hire, manage, administer and coordinate consultants and other professional and work related contractual efforts and programs.
  9. Laws and regulations covering federal, state, and local agencies.
  10. Standard and accepted principles related to public administration and legislative analysis techniques at the program and political level.
  11. Comprehend and analyze technical, administrative and legislative reports, opinions and analyses, including quantitative data.

Ability to:

  1. Learn the District’s organization, programs, policies and procedures as they relate to public information and community relations affairs.
  2. Understand, interpret and carry out a variety of instruction in an independent manner. Identify problems; issues, collect relevant data, analyze options according to established criteria, recommend appropriate course of action, and initiate action per directives.
  3. Successfully communicate and interact with individuals and groups at all organizational and social levels; instruct, persuade, negotiate and motivate individuals with diverse backgrounds and business/personnel interests.
  4. Speak effectively and persuasively to varied groups, including legislative and governmental bodies, articulating strategies and policies both extemporaneously and from prepared text.
  5. Use social media related tools, data, metrics, and graphics to enhance the communication of District matters and programs.
  6. Communicate clearly, concisely, persuasively, and tactfully in both oral and written forms to include conducting public presentations and preparing clear and concise reports.
  7. Speak publicly before large and small groups of individuals in a positive, inclusive and motivational manner.
  8. Coordinate, prioritize and integrate multiple projects in a timely, cohesive, and effective manner; secure cooperation and teamwork among contractors, consultants and District staff members.
  9. Operate a personal computer system and designated software programs to include word processing, spreadsheets, and specialized publication applications at a level sufficient for successful job performance; prepare and present multi-media presentations. Write creatively to generate internal and external interest/involvement in District activities and to promote District concerns.
  10. Establish and maintain designated documentation and records in an accurate and timely manner.
  11. Establish and maintain open and honest communications with co-workers at all levels of the organization.
  12. Operate automobiles, electric carts and office and field communications equipment.

Education and Experience  – Any combination of education and experience that would likely provide the required knowledge and abilities is qualifying. A typical way to obtain the knowledge and abilities would be:

A bachelor’s degree from an accredited college or university with major course work in public relations, communications, journalism, marketing, political science, governmental affairs, public administration or other related field, and have no less than five years directly-related experience.
Proficiency in Microsoft Word, Publisher, Excel; Adobe Acrobat; working familiarity with photoediting and graphics software.

License or Certificate:

Current, unrestricted California’s driver’s license. A good driving record of at least two (2) years duration, as evidenced by freedom from multiple or serious traffic violations or accidents. Possession and continuance of a driving record that does not cause adverse effect on the District’s automobile insurance rates is required.


The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

Environment: Work is performed primarily in a standard office setting with occasional travel from site to site. May be required to work evenings or weekends to make presentations or attend special events.

Physical: Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel crouch, reach, and twist; to lift and carry up to 25 pounds, to push or pull moderate amounts of weight; to ascend and descend stairs; to operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard; and to verbally communicate to exchange information.

Vision: See in the normal visual range with or without correction.

Hearing: Hear in the normal audio range with or without correction.


All persons selected for appointment for a permanent position must pass a medical examination paid for by the District. This medical examination will evaluate the applicant’s ability to meet the physical and health status requirements for this classification as stipulated in the District’s medical standards. The examination also includes a chemical screening.

This job description has been prepared to define typical duties that an employee is expected to perform in this classification. They are not intended to limit the work which may be performed since other tasks may be assigned that are similar in nature. Further, specific duties may be changed or deleted from time-to-time as deemed necessary or prudent by the General Manager.